Manchester City Arndale Fanshop

In collaboration with Puma, Stichd, and of course the club itself, we have developed the concept for a new fan shop in Manchester Arndale based on Manchester City's brand book. A concept where shop experience and passion come together. The club's colors have been incorporated, along with materials and shapes that characterize Manchester as a city. Digital elements are integrated throughout the shop, enabling supporters and visitors to truly immerse themselves in the club. They can digitally capture moments with players, personalize and purchase their favorite player's shirt, and even try on apparel in replicated stadium dressing rooms. Additionally, former club shirts are available for sale.

Through next level teamwork between Tchai, Puma, Stichd, Silvaman (contractor) and Manchester City, we successfully accomplished the remarkable feat of establishing an impressive shop before the competition's conclusion.

Design: Tchai
Production standard fixtures: Puma
Production special fixtures: Tchai
Installation: Tchai
Shop renovation: Puma & Stichd